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Wednesday, September 28, 2011
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Radio Advertising Adds Credibility When Marketing To A Christian Audience
According to Simmons store Research, 72% of Christian radio listeners prefer to buy from a firm that advertises on their radio station. And 62% say that they would "shop more at a known firm if it advertised on Christian radio." The lively thing is that these statistics are not just a snapshot in time from a fluke survey. These same loyalty factors have held up well for the last two and a half decades. The "halo effect" of this unique store has weathered a collection of economic conditions and global marketing shifts from the impact of cable Tv to the coming of Internet advertising. It appears that marketing to a Christian audience remains as uncomplicated as using a well conceived radio campaign on the right radio stations.
The fact is that very few advertising venues offer this kind of credibility. A message heard straight through the lens of this format is perceived by the listener as being more trustworthy than other forms of advertising. What other radio listener turns on the radio expecting to hear a message that will change their lives? Clearly, there is no other format that commands this kind of concentration by its' listener to the unique program article being broadcast by the radio station. It's this kind of advertiser loyalty that can't be achieved by any other means.
Fluke
Finally, reconsider these facts. Agreeing to Soma store Research, 64% of all Christian radio listeners say that "the ads on Christian radio make them want to buy what is in the ad" compared to 33% of all advertising consumers.
The data is definitive and clear. If your advertising campaign does not comprise Christian Radio Advertising, then you are not maximizing your ad budget's ability to reach buyers who are predisposed to buying what you are selling. Marketing to this unique family-oriented audience is easier when you comprise it in your media mix.
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Sunday, September 18, 2011
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Monday, September 12, 2011
Have the New Orleans Saints Lost Their Fire?
The only team to ever have an undefeated season was the 1972 Miami Dolphins. Since then many Nfl teams have attempted to match this seemingly impossible achievement. Of those worth mentioning are the 1976 Oakland Raiders (13-1), the 1984 San Fransisco 49ers (13-1), the 1985 Chicago Bears (13-1), the 1988 Minnesota Vikings(15-1), the 2004 Pittsburgh Steelers (15-1), the 2007 New England Patriots(who surely did have an undefeated quarterly season and did not lose until the Super Bowl), the 2005 and 2009 Indianapolis Colts, and of procedure the 2009 New Orleans Saints.
So as you can see, measuring a teams greatness on either or not they were able to unblemished a perfect season is not surely a permissible unit of measure. The Saints any way have lost their past two games to what I would reconsider o be very lack luster teams. Because of this their is calculate to quiz, exactly what will happen to the Saints in the playoffs. They have showed a great deal of promise thus far but how could they suddenly lose their spark the way that they did? Was it all a fluke? Are they surely as good as we notion they were? Is it some sort of a curse?
Fluke
First of all the Dallas Cowboys may have not had the season that every person notion they would have this year but they are still an exceptional football team and the fact that they beat the Saints should not have come as the biggest surprise to any real football fan. The loss to the Tampa Bay Buccaneers any way is cause for some real concern for all Saints fan. With a narrative of (2-12) going into the game no one, (including me) would have ever notion that the Saints would lose this game.
So, have the Saints lost their fire? That remains to be seen. The one thing that any real football fan should already know and always remember is that any team could be good than the other on any given Sunday...
Have the New Orleans Saints Lost Their Fire?Thanks To : video games Store
Saturday, September 10, 2011
You Too Can Be a Fluke - Branding straight through Tag Lines
When Bobby Fluke inherited his father's business, he decided the firm needed a good tag line. But what can you do with Fluke Transportation?
As it turns out, a lot.
Fluke
Tag lines are an extremely sufficient means of promoting recognition of your product or service. "Melt in your mouth, not in your hand." "Just do it." "The quicker picker-upper." "You deserve a break today." For most people, these phrases are synonymous with their brands: M&Ms, Nike, Bounty, and McDonald's.
There are four elements to a good tag line:
It should be short. It should say something exact about your firm or product. It should stick in the customer's mind. It should be used in every aspect of your communal communications. One of the most common mistakes is to create a tag line so abstract it could apply to approximately anything. Consider the following real examples for companies in vastly distinct industries:
"Create. Organize. Share. Connect." "Experience. Share. Connect." "Connect. Share. Live." "Create. Share. Connect." One of them is for a firm that deals with maps -- can you tell which? Not that it matters: the word strings are so random that nobody's ever going to remember them.
But production a coherent tag line isn't enough: it must also resonate with your product or service. "The quicker picker-upper" makes sense for a paper towel that gets rid of spills quickly, and an athletic shoe, by its very nature, is urging the wearer to "just do it."
Another base mistake is to make unwarranted and exaggerated claims. You don't call yourself the "best," "greatest," "unsurpassed," or "pre-eminent" without solid proof to back it up. Budweiser began billing themselves as the "King of Beers" only after capturing more than 50% of the American beer market.
Yes, there are many possible mistakes in creating a tag line, and there are many companies production them; but that means if you do it right, you've put yourself head-and-shoulders above the competition. Creating an effective, memorable tag line can be a daunting task. But here are five steps towards production it easier.
1) Brainstorm
What does your firm do? What do you want population to remember about you? Other businesses are doing exactly the same thing you're doing: what makes you different? Don't forget to listen to your repeat customers: they're the ones who know why they keep arrival back to you.
2) Clarify
Take the best, most exact ideas you've come up with and try turning them into slogans of ten words or less. If a pun suggests itself, play colse to with it; but remember -- even the best pun can get old pretty fast. Or maybe you can hitch a ride with an expression already in base use. Behr paints used something we all learned in grade school -- the conjugation of superlatives, "good, better, best" -- to create a clever, and of course remembered tag line spotlighting their credit for excellence: "Good - best - Behr."
3) Test
Once you have two or three tag lines that seem to work, try them out on friends, family, and customers. See which gets the best reaction, then refine it. After that, refine it some more.
4) Use it
Once you have your tag line, use it. Put it on your stationary, your vehicles, your website, and of course, your advertisements. (But not your telephone greetings: population calling your firm are looking for service, not commercials.)
5) Stick with it
Switching tag lines every join of months is not an sufficient branding technique. exact campaigns may want exact tag lines, but for the core brand, your catchword should be virtually inviolate. Admittedly, sometimes turn is necessary, but it should never be done because you or your advertising group has grown bored. And if you need inspiration, just remember Bobby Fluke. Bobby had no training in marketing, lacked taste in Pr, and was saddled with the name Fluke; yet despite these handicaps, he created one of the best tag lines in trucking history: "If it's on time, it's a Fluke." Now go ahead -- I dare you to forget that one.
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